Sonder who?
Everybody likes a good origin story. And this one even involves a late-night fantasy (not what you’re thinking).
Our story starts in a dark room around 3 a.m. while I paced with a wide-eyed, wailing newborn and considered the future.
There’s no challenge like becoming a parent—to elicit the deepest feelings of love, exhaustion, pride, and anxiety. Your identity changes. Your priorities change. You consider the world in a completely new way.
And you wonder what’s next.
After a successful, stressful, and flurried career in higher education and crisis communications, it was time for something new. At the height of the pandemic and with an infant, I decided to try part-time consulting, initially working with former colleagues and friends—to take on projects their resource-strapped shops couldn’t. To offer counsel where it was needed, and to tell stories worth sharing.
The result is a growing and vibrant consulting group, Sonder Says, which focuses on communications and thought leadership to help organizations and individuals find their voice and share their vision.
It pulls together my greatest areas of expertise as a two-decade professional in storytelling, communications, and marketing—with an opportunity to rally a group of incredible collaborators whose professional experiences, skills, and strategic creativity complement my own. (Like Franklin Roosevelt said, “I’m not the smartest fellow in the world, but I sure can pick smart colleagues.”)
The heart of this business (and our entire way of communicating) is storytelling. As the faux word “sonder” implies, “each random passerby is living a life as vivid and complex as [our] own”—each with their own unique story, motivations, aspirations, and challenges.
My job isn’t just to find your story, but to help you tell it in a way that matches your mission and goals, attracts new audiences, and inspires change.
So, I invite you on this storytelling journey with me, where I’ll share my latest “musings and more” on thought leadership trends or compelling (and cringe-worthy) communications, and showcase the incredible partnerships we’ve had with amazing clients.
It’s bound to be a bumpy, entertaining ride!
